Andrew Ishak

Developed and executed go-to-market strategies for Sponsored Augmented Reality Ads and Enterprise Services, enhancing customer engagement and brand visibility by 20%.

Advanced market alignment and strategic communication by standardizing positioning and messaging frameworks, achieving a 20% increase in campaign effectiveness.

Integrated data-driven insights and competitive intelligence to create persuasive sales enablement materials, enhancing cross-department strategic alignment.

Managed and optimized campaigns through Snap/Google Campaign Manager, elevating Snap Sponsored AR campaigns and refining customer acquisition strategies.

Orchestrated collaborative efforts across product development stages to ensure successful product launches and market penetration.

Facilitated strategy execution through process optimization and automation, reducing project timelines by 35%, yielding significant cost savings.

Enhanced cross-functional collaboration and strategic initiatives by maintaining robust relationships with Product and Sales teams.

Continuously experimented with AR campaigns to identify scaling opportunities, boosting campaign reach by 7%.

Led cross-functional teams and stakeholders across Product, Engineering, and BizOps to deliver impactful product launches, including Fitbit feature enhancements and a major software migration.

Defined and documented product requirements and agile roadmaps, optimizing backlog execution and improving launch velocity.

Conducted primary and secondary research and A/B testing to uncover customer insights and market trends, informing product strategy and marketing execution.

Launched growth-focused campaigns in Google Campaign Manager, improving customer acquisition and engagement.

Collaborated with analysts and researchers to identify usability improvements and revenue opportunities using market insights.

Established operating rhythms, led business reviews, and managed escalations to support timely product releases and roadmap execution.

Developed and automated workflows that reduced project timelines and clarified cross-functional dependencies and risks.

Supervised creation of online marketing content tied to user tentpole moments, resulting in higher engagement and relevance.

Established B2B and B2C learning agendas, measurement plans, and performance OKRs, improving strategy alignment and boosting business objectives by 15%.

Led market opportunity sizing, partner revenue-capability assessments, and competitive analysis, enhancing product pricing strategies and driving a 15% increase in market share.

Developed and implemented a reporting framework for cross-functional activities and Go-to-Market strategies, improving project efficiency by 20% and enhancing team decision-making.

Collaborated with data engineers to develop a Channel/Partner Marketing Dashboard MVP using SQL, improving marketing strategies through real-time KPI tracking.

Streamlined and guided the entire product lifecycle (design to Go-to-Market), achieving a 15% increase in system efficiency and exceptional customer experience.

Increased customer retention by 15% through optimized packaging and budgeting strategies, boosting program effectiveness by 23% and overall efficiency by 15%.

Achieved 44% growth in partner engagement and 20% increase in advertising ROI by enhancing partner messaging and advertising effectiveness of the Meta Business Partners program.

Boosted revenue by 8% and customer retention by 9% through mapping customer journey and developing strategic customer engagement and monetization programs.

Developed and executed an Android privacy and safety assessment across 6 countries, boosting international reach by 12% and cutting time-to-market by 15%.

Performed in-depth assessments and competitive analysis for Google Duo, optimizing its value proposition and achieving an 8% increase in acquisitions within 3 months.

Led cross-functional teams that enhanced Android, Google Pay, Google Ads, and Maps projects, significantly improving marketing strategies and user engagement.

Streamlined transitions from product design through to Go-to-Market, improving requirement gathering and boosting project efficiency by 20%.

Developed and implemented a trust initiative GTM, identifying customer journey gaps, upgrading features, and building metrics, resulting in improved customer satisfaction and retention.

Led cross-functional team through launching Feedback and Reviews feature upgrade, which grew reviews 3X in 4 weeks.

Managed end-to-end Go-to-Market execution, including sales and campaign collaterals, leading to a +4% in revenue YoY, +7% in brand awareness, and +7% in customer satisfaction.

Improved Google Pay customer retention by 9%, acquisition by 4%, and customer satisfaction by 5% via targeted Go-to-Market strategy.

Developed comprehensive reports using market analysis tools to guide data-driven marketing strategy, leading to enhanced alignment and increased sales across global distribution, marketing, and sales teams.

Managed ad campaign testing and discovered growth levers that optimized marketing strategies, boosting customer engagement by 20%.

Gathered insights that strengthened Sales Enablement materials and pricing strategies, leading to more effective sales tactics and improved customer engagement.

Established a marketing insights framework and efficiently managed data vendors, resulting in streamlined processes and improved data accuracy.

Measured key product and brand KPIs and tracked customer satisfaction and experience, resulting in a 15% improvement in competitive positioning.

Presented strategies that measurably improved clients' advertising and media plans, effectively boosting campaign results for clients like Henkel in EMEA.

Spearheaded nationwide brand and loyalty trackers, providing insights that improved advertising and media strategies, resulting in a 20% boost in brand loyalty and engagement.

Implemented pricing sensitivity tests that boosted sales revenue by 10%, while preserving customer interest and satisfaction.

Led Brand Big Idea discovery, messaging and narrative design, and advertising copy testing for international brands, strengthening brand messaging and improving market reception.

Launched B2B marketing campaigns and sales initiatives across the shopper journey, boosting lead generation by 30% and sales conversion by 20%.

Developed and executed a marketing plan for the Samsung Curved UHD TV, creating targeted advertising and sales training materials, resulting in increased product visibility and sales growth.

Succeeded in launching the new Note Smartphone, growing market share by 2% within 6 months across metropolitan areas.

Improved and tailored marketing strategies through A/B testing, pricing strategy, segmentation, and channel analysis, resulting in a 20% increase in campaign engagement.

Managed new product development from conception to launch, resulting in a successful market entry and increased product adoption by 20%.

Tracked brand marketing/sales funnels and led marketing campaigns to boost market share and consumer loyalty.

Reset the communication and advertising strategy for Orange Tel Home Internet, growing 3% market share over 8 months.

Led product conception and marketing/product launch of LinkMAX: WIFI speed boost on-demand, for a fee.

Rolled out marketing/channel strategies and campaigns targeting profitable segments for acquisition and retention.

Conducted product/concept testing to assess software/apps, branding, and usability based on customer needs.

Created comprehensive research proposals, including timelines and budgets, and crafted detailed survey tools and reports, driving more efficient project execution and enhancing client satisfaction through impactful insights.

Conducted comprehensive research analysis and delivered actionable insights using Qualtrics and Statista, leading to the development of effective marketing strategies and significant improvement in campaign results.